AI Insights · Timothy · October 2021
Top 5 Consumer Finance Apps in Australia Q3 2021
Discover the performance of the top 5 consumer finance apps in Australia during Q3 2021, including trends in downloads, revenue, and active users.
The third quarter of 2021 saw interesting trends among the top 5 consumer finance apps in Australia. Here’s a detailed look at their performance based on data from Sensor Tower.
MoneyBrilliant showed a mixed performance in terms of revenue and downloads. Weekly revenue started at approximately $2.5K at the end of June and saw a peak of around $2.1K in mid-August, before dipping to about $1K by the end of September. Downloads started at 1.2K in late June, dropped to around 642 in mid-August, and then recovered slightly to 898 by the end of September.
YNAB experienced fluctuations in both revenue and downloads. Revenue began at around $1K per week at the end of June, peaked at nearly $1.8K in late July, and ended the quarter at around $1.1K. Weekly downloads remained relatively stable, hovering between 253 and 386, with a slight increase to 335 by the end of September. Active users started at 2.2K and fluctuated slightly throughout the quarter, ending at roughly the same number.
The Buddy: Budget Planner App showed a significant increase in both downloads and active users. Downloads began at about 802 in late June and rose to 1.2K by the end of September. Active users followed a similar trend, starting at 1.2K and peaking at 1.8K. Revenue also increased, starting at around $816 and peaking at $1.6K in mid-August before ending the quarter at $828.
Spendee Money & Budget Planner had varied performance in terms of revenue and active users. Weekly revenue started at approximately $1.6K at the end of June, dipped to around $654 in early August, and then recovered to about $1K by the end of September. Downloads remained relatively low, with a peak of 186 in late June and ending at 141 in late September. Active users started at around 2.9K and ended the quarter at 2.6K.
Splitwise showed consistent performance across all metrics. Weekly revenue started at around $681 in late June and saw a peak of $1.1K in mid-August, ending the quarter at about $730. Downloads began at 1.9K and fluctuated throughout the quarter, ending at 1.9K. Active users started at 17.7K and showed a steady increase, peaking at 21.1K by the end of September.
For more detailed insights and data, visit Sensor Tower.
